Consciously or unconsciously, we are seekers.

Maria Baeck
2 min readFeb 23, 2022

The human spirit has an innate desire and need for hope. For believing in something bigger than ourselves. For finding our place in the universe, if you will.

The human condition is hardwired to want to believe in something, whether it is our intuition, facts and figures, religion, or our place in the world.

As human beings we have a need for communication, to grow, to collaborate, and to understand ourselves and others better. To live lives that we can feel good about, to live with good conscience.

Ever since I embarked on the journey of supporting and helping others in ways that truly bring me joy, I have been struggling with the formulaic suggestions of the standard marketing principles for identifying my divine audience. The principles make sense. And yet, they don’t.

External labels are not who we are.

I consider myself a free spirit. I live an uncomplicated life; I am liked, respected, and successful in my work; I can come and go as I please. And, over time, as I have learned more about who I am, I have become aware of how important Freedom is to me.

⇨ Freedom to choose

⇨ Freedom to be who I am

⇨ Freedom to take responsibility for who I am

⇨ Freedom to be curious

⇨ Freedom to operate beyond constricting expectations — both mine and others.

I’ve spent considerable time reflecting on which fundamental aspect of freedom motivates my work. Meaning, what fires me up, what makes me want to take action, to change, to grow, to evolve?

The answer is, #SpiritualFreedom. For myself, my friends, my clients.

When we experience spiritual freedom we access the deep-seated yearning for finding our place.

For me, when I say “Spiritual Freedom” out loud, there is a deep sigh of relief within. When I talk about what it means to me, or when I think about the possibility that this is why I am here — and why I am walking the path that I have taken — I have an immediate feeling of having come home.

What does spiritual freedom look like for you, what does it feel like?

Or, if the words “spiritual freedom” don’t have that same effect on you as they do on me, what words would prompt an experience of a deep sigh of relief within, a feeling of having come home?

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Maria Baeck
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Inspired by discovery and reflection. Curious about how we experience freedom, soul, inner wisdom, and leadership in the context of business and daily life.